Why Branding is Important in the Trucking Industry

Branding is much more than a logo or color scheme. “It’s…


Retain More Drivers with a Simple, Monthly Email

A lack of connection and engagement can be a leading factor…


Four Myths About Social Media in the Trucking Industry

In spite of the majority of people from various industries,…


5 Tips to Build Your Brand with Social Media

Have you ever unfollowed a business, organization, or even…


Why Social Media is the New Craigslist

In 1999, a small website was started in San Francisco that…


How To: Increase Driver Retention through Social Media

Employee loyalty equals employee retention. What better way…


Why You Need a Recruiting Plan

Think of your truck driver recruiting plan as a roadmap.…


The Importance of a Driver Recruiting Budget

According to David Heller, director of safety and policy…


How to Recruit Truck Drivers with Google Ads

Recruiting qualified truck drivers is becoming a critical…


Why Use Retargeting to Recruit Truck Drivers

You may have heard of retargeting advertising as a hot tool…