The transportation market is changing and so must trucker recruiting tactics.

Is your business feeling the effects of the driver shortage? Operating without a full fleet can harm your business. More often than not, an inefficient recruitment funnel is the cause of recruiting struggles. In this ever-evolving digital world, recruiting high-quality drivers is a delicate balance between reaching your audience at the right time, and in the right way.

As veterans in the transportation industry, we’ve seen how various recruiting methods work through helping our clients build successful campaigns. In this course, we’re recommending only the best methods that have been tested and proven to work time and time again. 

In this informative course you’ll learn:

  • To create driver personas that can be leveraged and replicated into effective recruiting strategies.
  • What successful recruiting conversations sound like. Use your skills to maximize the likelihood of a good hire and increase future driver retention rates.
  • To bring consistency in your brand communication to build trust and value. You’ll establish digital and verbal campaigns that send out the right message at the right time.
  • To craft a follow-up campaign that will keep your leads engaged throughout the full recruitment process.

Who this course is for:

  • New and experienced recruiters in the transportation I\industry
  • Carriers looking to increase overall recruitment efficiency

Attendees will also hear from a subject matter expert who will offer tips on how to change the way your company recruits to reach more truck drivers today.

Meet your Instructor: 

Jacquelyn McManus 

Jackie began her career in the trucking industry, where she recognized a gap in the driver recruitment process.

In 2012, she launched KJ Media, a successful full-service agency that helps trucking businesses streamline and optimize their driver recruitment process through digital.

Since then, Jackie has led strategic lead-generation campaigns for national trucking companies and built a team of experts to take the trucking industry into the future.

What are you waiting for? Get a leg up on your competition and learn how to recruit effectively in this comprehensive course.