On the latest episode of Attention Retention, Mike Blair, Director of Recruiting and Anderson Leasing for Bay and Bay, joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss the importance of finding the right people across various roles in the trucking industry and highlight competitive pay, home time, and equipment as critical factors for driver attraction and retention.
They also advocate for transparency, personal accountability, and effective communication to build trust with drivers, addressing challenges like industry overselling and a limited driver pool with proactive and adaptable recruitment strategies. The conversation touches on the significance of leadership training and coaching in enhancing the driver experience and reducing turnover, as well as Bay and Bay Transportation’s commitment to promoting a family culture and career growth opportunities for drivers.
Listen now to learn more, and be sure to check out our YouTube channel, or see more great content on our website.
