On the latest episode of Attention Retention, Marina Ivanov, Co-founder and Managing Director of Apex Transit & Logistics, joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss the importance of treating drivers as human beings and building strong relationships from the start, emphasizing that successful recruitment strategies in the trucking industry involve understanding drivers’ needs and creating a supportive and transparent environment.
They also explore approaches to retaining the workforce through clear communication, support, and empathy towards drivers. Marina shares her journey in the trucking industry, from being an owner-operator’s daughter to becoming the managing director of Apex Transit & Logistics, reflecting her passion for the industry and commitment to advocating for drivers. The discussion also highlights the importance of building a driver-centered trucking company, the role of effective communication and personalized recognition in driver retention, and the challenges of maintaining personalized attention as a company grows. Understanding the human aspect of the business is underscored as essential for success.
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