On the latest episode of Attention Retention, Jason Schmelmer, VP of Driver Experience at Container Port, joins Jackie McManus, CEO and founder of KJ Media. Together, they discuss how Container Port Group, founded in 1971, has grown into a top provider of transportation and logistics services by partnering with excellent owner-operators, offering competitive pay, great benefits, and fostering a people-first culture that prioritizes drivers.
They also explore the importance of building relationships with drivers for successful recruitment and retention, emphasizing the mindset of controlling what is within your control for recruiters. The conversation highlights how extended onboarding and tailored training can improve retention rates, and how recognizing drivers for their achievements and involving their families can foster a culture of appreciation. Additionally, they discuss efficient communication methods like SMS and email, which can complement the human approach in recruitment, and underscore the company’s emphasis on people, values, and legacy in transportation services and logistics. Thoughtful leadership and a collaborative environment are key to their operations.
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