Discover how National Carriers uses authenticity, realistic conversations, and a proven playbook to boost driver retention and loyalty.
In this episode of Attention Retention, Jackie McManus, CEO of KJ Media, sits down with Jarrett Judie, Recruiting Manager at National Carriers, to discuss why recruiting with integrity is the foundation of long-term retention.
Jarrett shares how his team attracts and keeps drivers by being authentic, setting realistic expectations, and showing drivers “the real” experience—not just a polished pitch. Backed by a proven 15-step recruiting playbook and a culture of recognition, National Carriers has built a driver-first reputation in one of the most competitive labor markets.
Key insights include:
Why authenticity is the ultimate recruiting strategy
Building trust through transparent and realistic conversations
The role of recognition in keeping drivers engaged and loyal
How structured recruiting processes improve KPIs and retention
Whether you’re a fleet executive under pressure to hit hiring goals, or a recruiting leader looking for a proven framework, this conversation delivers actionable takeaways on how to build a culture of trust—and retain drivers for the long haul.
Want more recruiting + retention strategies?
👉 Check out our YouTube Channel for the latest Attention Retention episodes, shorts, and driver recruiting insights.
📊 Ready to see where your fleet can improve?
👉 Contact us today for a FREE 30-minute recruiting audit—we’ll uncover quick wins to lower cost-per-hire, boost show-up rates, and improve retention.
