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Article By admin

Pay & Respect Go Together

by admin / On August 7, 2019 / In Audio media
In the second episode of 2019, Jackie and Tim chat with drivers about the impact good pay or respect from management has on driver recruiting and retention. Individually, they serve a strong role but when combined together, they…
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Total Transparency for Sky-High Retention

by admin / On August 7, 2019 / In Audio media
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Creating a Successful Driver Program

by admin / On August 7, 2019 / In Audio media
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Why Branding is Important in the Trucking Industry

by admin / On July 31, 2019 / In Uncategorized
Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting truck drivers and retention, company branding…
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A Multi-Faceted Approach to Recruiting

by admin / On July 31, 2019 / In Uncategorized
Digital and social media marketing can be used effectively in many ways for recruiting truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets…
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