Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting truck drivers and retention, company branding…

Digital and social media marketing can be used effectively in many ways for recruiting truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets…