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Truck drivers have been among the front-line responders to the pandemic, delivering medical supplies and equipment to hospitals and ensuring that store shelves across the country remained stocked with essential goods for consumers. With a national unemployment rate of 13.3%…

The entry of the Coronavirus into the United States has upended life in America as we know it. Through all the resulting turmoil and uncertainty, the American Trucker has been honored as frontline, essential workers staying constant, reliable, and keeping…

Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting truck drivers and retention, company branding…

Digital and social media marketing can be used effectively in many ways for recruiting truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets…

At KJ Media, we have generated over 16,000 truck driver leads in 2017 to-date for our clients. But what good is a driver lead if they don’t convert into an application? Driver conversion from leads into applications is consistently listed…