Driver Lead Generator System Case Study

Company A:

11 Locations throughout the Country

Type of Driver: CDL A, Pier Drivers, LTL, OTR and Owner Operators.

Totaling over 558 drivers

The company was advertising through traditional methods such as billboard, radio, newspaper and some Craigslist. Before partnering with KJ Media, the average number of drivers hired was 17 per month.

By implementing social media, pay per click and retargeting campaigns, as well as a driver recruiting lead page, the company tripled its monthly hires. Currently, the company is averaging 52 new hires per month. See below for a month by month breakdown showing the number of drivers hired before the digital media campaign was implemented and the results.

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