KJ Media https://kjtransmedia.com Digital marketing agency for the trucking industry. Wed, 07 Aug 2019 11:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://kjtransmedia.com/wp-content/uploads/2019/08/favicon.ico KJ Media https://kjtransmedia.com 32 32 Why Expectations Make-or-Break Driver Retention https://kjtransmedia.com/why-expectations-make-or-break-driver-retention/ https://kjtransmedia.com/why-expectations-make-or-break-driver-retention/#respond Wed, 07 Aug 2019 11:28:33 +0000 https://kj-new.t4v427p7-liquidwebsites.com/?p=1354

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Pay & Respect Go Together https://kjtransmedia.com/pay-respect-go-together/ https://kjtransmedia.com/pay-respect-go-together/#respond Wed, 07 Aug 2019 11:28:17 +0000 https://kj-new.t4v427p7-liquidwebsites.com/?p=1352

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Total Transparency for Sky-High Retention https://kjtransmedia.com/total-transparency-for-sky-high-retention/ https://kjtransmedia.com/total-transparency-for-sky-high-retention/#respond Wed, 07 Aug 2019 11:27:59 +0000 https://kj-new.t4v427p7-liquidwebsites.com/?p=1350

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Creating a Successful Driver Program https://kjtransmedia.com/creating-a-successful-driver-program/ https://kjtransmedia.com/creating-a-successful-driver-program/#respond Wed, 07 Aug 2019 11:27:28 +0000 https://kj-new.t4v427p7-liquidwebsites.com/?p=1348

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Why Branding is Important in the Trucking Industry https://kjtransmedia.com/why-branding-is-important-in-the-trucking-industry/ https://kjtransmedia.com/why-branding-is-important-in-the-trucking-industry/#respond Wed, 31 Jul 2019 12:31:47 +0000 http://websitedemoonline.com/kjmedia/?p=806 Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting truck drivers and retention, company branding plays a strong role in your recruitment drive for new drivers. 1. Create a competitive […]

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A Multi-Faceted Approach to Recruiting https://kjtransmedia.com/a-multi-faceted-approach-to-recruiting/ https://kjtransmedia.com/a-multi-faceted-approach-to-recruiting/#respond Wed, 31 Jul 2019 12:28:42 +0000 http://websitedemoonline.com/kjmedia/?p=807 Digital and social media marketing can be used effectively in many ways for recruiting truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets ads to reach unconverted leads. Alone, these strategies serve a unique purpose in converting new […]

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How to Convert Leads into Applications https://kjtransmedia.com/how-to-convert-leads-into-applications/ https://kjtransmedia.com/how-to-convert-leads-into-applications/#respond Wed, 31 Jul 2019 12:27:18 +0000 http://websitedemoonline.com/kjmedia/?p=805 At KJ Media, we have generated over 16,000 truck driver leads in 2017 to-date for our clients. But what good is a driver lead if they don’t convert into an application? Driver conversion from leads into applications is consistently listed as one of our client’s top roadblocks to driver hire. We work with them to […]

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Retain More Drivers with a Simple, Monthly Email https://kjtransmedia.com/retain-more-drivers-with-a-simple-monthly-email/ https://kjtransmedia.com/retain-more-drivers-with-a-simple-monthly-email/#respond Wed, 31 Jul 2019 12:24:36 +0000 http://websitedemoonline.com/kjmedia/?p=804 A lack of connection and engagement can be a leading factor to drivers seeking out other employment.  With drivers all out on the road, it can be difficult for them to remain connected to and engaged with their parent company. They’re busy while driving and don’t want to be bothered while at home with family […]

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Four Myths About Social Media in the Transportation Industry https://kjtransmedia.com/four-myths-about-social-media-in-the-transportation-industry/ https://kjtransmedia.com/four-myths-about-social-media-in-the-transportation-industry/#respond Wed, 31 Jul 2019 12:21:38 +0000 http://websitedemoonline.com/kjmedia/?p=799 In spite of the majority of people from various industries, spending much time on social media, several myths about social media in the transportation industry still exist. Let’s unpack some of these misconceptions: 1.    It’s not possible to recruit truck drivers using social media As it turns out, social media can be implemented as […]

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Why Consistency is Key for Social Media Success https://kjtransmedia.com/why-consistency-is-key-for-social-media-success/ https://kjtransmedia.com/why-consistency-is-key-for-social-media-success/#respond Wed, 31 Jul 2019 12:17:03 +0000 http://websitedemoonline.com/kjmedia/?p=798 Social Media has grown in the trucking and transportation industry as the number of smartphones among drivers has increased, and the industry has grown its online presence. One of the more difficult parts of Social Media marketing is posting relevant and engaging content regularly and consistently, yet it is one of the most important aspects. […]

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