On the latest episode of Attention Retention, Ivy Posada – VP of Human Resources, Sergey Bort – VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media.
Together, they discuss:
- Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust.
- Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness.
- Selective hiring aligned with company values improves driver retention rates significantly.
- Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention.
- Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities.
- Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards.
- Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation.
- Using drivers in marketing efforts enhances brand authenticity and appeal.
Highlights:
- GP Transco offers competitive compensation, averaging $82,000/year, with additional pay benefits like layover and breakdown pay.
- Their marketing emphasizes clear compensation calculators, 3D truck walkthroughs, and driver testimonies.
Listen now to learn more, and be sure to check out our YouTube channel, or see more great content on our website.
