December 31, 2021
5 Steps to Creating Driver Personas for Your Trucking Company
If you’re still building truck driver recruitment campaigns with generic messaging and blasting them to your entire…
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December 30, 2021
Are You Hiring Candidates or Retaining Talent?
There are a million different approaches to driver recruiting, but they all boil down to a straightforward question.…
0 Comments5 Minutes
December 8, 2021
4 End of Year Recruiting Tips
Process improvement is a higher priority than ever this time of the year. Today, we're reviewing 4 end-of-year…
0 Comments6 Minutes
December 2, 2021
5 Tips for a Successful Follow-Up Campaign
So, you’ve had a great conversation with a quality truck driver. Now what? As you follow up, you should know exactly…
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December 1, 2021
Driver Thankfulness this Holiday Season
In this Thanksgiving episode, Jackie and Tim speak to several drivers who share why they are thankful to be in the…
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November 18, 2021
What Makes Drivers Happy?
Today, Jackie and Tim discuss what makes drivers happy and what keeps them at their companies. Discover how carriers…
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October 11, 2021
Marketing Basics: Data’s Role In Marketing
Marketing is never an open-ended endeavor, but how do you determine marketing success? The truth is that success can…
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August 18, 2021
Marketing Basics: General vs. Targeted Approaches
Getting back to basics can help refresh your process and discover new insights, whether you’re just getting started…
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August 18, 2021
3 Marketing Essentials for Driver Recruiting
Marketing and driver recruiting go together like peanut butter and jelly. While they may stand on their own, they are…
0 Comments7 Minutes
June 30, 2021
Taking Your Marketing Strategy Off Repeat
At times driver recruiting and marketing can seem like you are going through the motions. If your fleet gets caught in…
0 Comments8 Minutes
