5 Steps to Creating Driver Personas for Your Trucking Company 

If you’re still building truck driver recruitment campaigns with generic messaging and blasting them to your entire…


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Are You Hiring Candidates or Retaining Talent?

There are a million different approaches to driver recruiting, but they all boil down to a straightforward question.…


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4 End of Year Recruiting Tips

Process improvement is a higher priority than ever this time of the year. Today, we're reviewing 4 end-of-year…


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5 Tips for a Successful Follow-Up Campaign

So, you’ve had a great conversation with a quality truck driver. Now what? As you follow up, you should know exactly…


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Driver Thankfulness this Holiday Season

In this Thanksgiving episode, Jackie and Tim speak to several drivers who share why they are thankful to be in the…


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What Makes Drivers Happy?

Today, Jackie and Tim discuss what makes drivers happy and what keeps them at their companies. Discover how carriers…


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Marketing Basics: Data’s Role In Marketing

Marketing is never an open-ended endeavor, but how do you determine marketing success? The truth is that success can…


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Marketing Basics: General vs. Targeted Approaches

Getting back to basics can help refresh your process and discover new insights, whether you’re just getting started…


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3 Marketing Essentials for Driver Recruiting

Marketing and driver recruiting go together like peanut butter and jelly. While they may stand on their own, they are…


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Taking Your Marketing Strategy Off Repeat

At times driver recruiting and marketing can seem like you are going through the motions. If your fleet gets caught in…


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