In this episode of Attention Retention, Jason Crowell, Director of Recruitment at Custom Commodities Transport, shares invaluable insights on effective driver recruitment and retention strategies. He delves into the significance of relationship-building in the trucking industry, noting that both recruitment and retention efforts must be rooted in forming connections. While recruitment tactics like content marketing, videos, and social media play a role in attracting potential drivers, the real differentiator lies in the brand perception formed by stakeholders.

Jackie and Jason also explore the power of appreciation in retention efforts. While recognition might come from top-down, appreciation is a collective culture that anyone can participate in, creating a lasting sense of value. The importance of open communication in trucking recruitment cannot be understated. By building trust and showing continuous appreciation, trucking companies can foster loyalty and reduce turnover, ultimately strengthening the industry as a whole.

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