How to Reduce Your Advertising Costs through Social Media

Social media has transformed how businesses advertise driving jobs today. Consider that more than 288 million people use Twitter and 300 million use Instagram monthly. Even more, about 890 million a day, use Facebook.

Social platforms are marketing platforms, but hiring managers and recruiters are increasingly turning to them to find talent too. Transportation companies, in particular, should be using social media for truck driver recruiting.

It’s one solution to reduce the costs associated with more traditional methods of finding and hiring drivers. If you visit truck driving schools, truck stops, job fairs and expos, etc, you could incur substantial costs such as travel and other expenses. Also, the price of advertising such as billboards, radio and print is becoming exorbitant for the average agency, and reflecting poorly on ROI.

Social media recruiting can help you reduce those costs and also save lots of time advertising driving jobs — provided you do it right. To help you save money as you search online for qualified drivers, you might consider the following when it comes to using social media to find prospects.

1. Find Where Potential Drivers Are

Find out which social media sites are used by your potential hires. This strategy requires that you do some research. Maybe you should consider asking your own employees, formally or informally which social media sites they prefer. Focus on the larger sites such as Facebook as well as industry-specific social networks.

2. Don’t Forget Your Own Social Media Accounts

Social media is all about staying in touch with friends, as well as meeting new people. Remember to share with your personal network that you have driving jobs available. The larger your network is, the better. So be sure to connect with the proper influencers to expand your reach.

3. Social Media is a Two-Way Street

When using social media for truck driver recruiting, don’t sit back and wait for drivers to knock on your online door. Instead, make sure your profiles are updated and fresh. Also remember, corporate culture is what the new generation of drivers wants to know about — so give them their fill. Communicate in a clear, honest way what it’s like to work at your company. Furthermore, the best approach is to continually work on building relationships so you can access a pool of great candidates.

4. Create Social Media Value

Create a robust company profile and systematically tweet and post new job openings, as well as news about your company and industry. If you make your tweets and posts of genuine value to candidates in your industry, more people will follow you and apply to openings you post.

5. Enlist Your Workforce

Allow your current drivers to share their experiences at your company with their friends via social media. Your drivers can aid your truck driver recruiting efforts and help spread the word that your company is a great place to work. Insight into the organization provided by your employed driver tends to be a powerful way to reach potential drivers.

If you want to learn more, contact KJ Media online today or call us at 800-620-9967.

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