Invest to Retain

In one of our favorite episodes to date, Kelly and Jackie discuss how current KJ clients are decreasing driver recruitment costs and increasing retention rates by investing in driver programs such as driver liaisons and onboarding mentors.

Backing up the idea of investing in driver programs, drivers calling in credit their companies’ willingness to listen to and provide for driver needs as the #1 reason for staying – including one driver who stayed for 28 years and another for 44 years!

KJ Media is a marketing company specific to the transportation industry priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.

To learn more about our marketing approach to truck driver recruitment and retention please contact us today!

Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.

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