The way truck drivers communicate has changed drastically since the era of using landlines to call home, finding their next load at a truck stop load board, and navigating routes via paper maps. KJ Media surveyed our driver database and found that over 95% of truck drivers have smartphones. This simple statistic could have complex implications for your next truck driver recruitment drive.
Truck drivers are utilizing smartphones to help them succeed on all fronts, both personally and professionally. Smartphones allow drivers to stay on top of their business while staying in touch with their families and friends from the road. Smartphones also enable drivers to access critical information at any time. There are apps to help drivers with trip planning, finding a truck stop, logbook functions, GPS essentials, traffic navigation, and much more.
Is Your Recruitment Drive Smartphone-Ready?
Smartphones are a critical consideration for driver hire. KJ Media’s survey found that 67% of truck drivers use their smartphones when looking for a new opportunity. Companies looking for drivers should consider implementing a mobile campaign that places their company information where drivers are already looking. Reaching drivers through their smartphones presents an opportunity to get your company information in front of these prospects—and it may give you a critical edge over competitors during a recruitment drive.
When truck drivers seek new jobs, their decision often involves a reason that’s personal as well as professional, from supporting a family to changing their schedule to increasing day-to-day satisfaction. Drivers are statistically most likely to use their personal smartphones than any other device when they begin their search for a new position. A well-run mobile recruitment drive will place your company in front of drivers who are actively seeking a new position right now.
Using Smartphone Smarts for Driver Hire
Smartphone marketing is a world of its own. KJ Media has extensive experience not just in marketing but in transportation industry advertising and driver hire—and our tools and resources are proven to boost recruitment drive success. Our arsenal includes support for website development, email marketing, lead page development, Google Ads, and even driver-specific social targeting with 100k-plus prospects in our personal pipeline.
We will collaborate with you and your team to build a campaign that will illustrate your company’s core values, set you apart from your competitors, and allow drivers to make a personal connection with your company during a recruitment drive. Contact us today for a free consultation.