Latest Episodes
April 14, 2023
Using TikTok for Driver Recruitment in Trucking
Join Jackie in exploring how businesses like yours can benefit from utilizing social media like TikTok in your Media…
April 12, 2023
Importance of Diversifying Your Media Mix
Jackie discusses how diversifying your Media Mix can help you to attract the right candidates. Many companies that rely…
April 10, 2023
Social Media Strategies for Trucking Industry Recruitment
Today we're discussing social media strategies for recruitment in the trucking and logistics industry and how you can…
April 6, 2023
Cracking the Code: Winning Strategies for Digital Driver Recruiting & Retention
On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media’s Director of Digital Media, to…
April 3, 2023
Maximizing Your Workforce: The Importance of Cost Per Hire
By tracking cost per hire, companies can gain valuable insights into the efficiency and effectiveness of their…
March 30, 2023
6 Steps to a Holistic Truck Driver Recruiting Program
In this episode, Jackie discusses creating a holistic truck driver recruiting program that aligns with your company's…
March 28, 2023
Mastering Driver Personas: 4 Tips for Successful Campaigns
In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for…
March 27, 2023
5 Steps to Creating Driver Personas for Your Trucking Company
Today, Jackie is sharing five steps to creating driver personas for your trucking company. By leveraging existing…


