TikTok may be one of the largest untapped advertising markets in the trucking industry. A platform popular among youth and adults alike, this app hosts a rich community of truck drivers, many with massive followings in the multi-millions.

Here are just a few reasons that TikTok is the next big advertising giant:

  • 1 billion (and growing) active users
  • 3% engagement rate (while Facebook’s is just 0.13%)
  • Most downloaded app of 2021, with 656 million downloads
  • Ads on TikTok have the potential to reach 50.3% of all adults in the U.S.
  • 1.8 – 2.2 million people on TikTok in the U.S. have an interest in truck driving
  • Longest average user session among social sites at 10.85 minutes (more than twice that of the second ranking app, Pinterest, at 5.06 minutes per session)
  • 73% of users report feeling a deeper connection to companies they interact with on TikTok

KJ Media has been testing the waters on TikTok since 2021, and we’ve found great success in advertising CDL jobs for several of our clients. Over a six month period on TikTok, one KJ Media client had an astoundingly low average cost per lead of just $33.28.

Looking to tap into the TikTok market? Here’s some key tips for success:

  • Create short, visually appealing videos.
  • If you don’t have video content of your fleet, animated videos with text and photos will do!
  • Ensure your video is optimized for vertical screen viewing (1080 × 1920 pixels).
  • Include key information such as pay and home time, but don’t overload it with text.
  • Add music!
  • Aim for a length between 9 and 15 seconds.

It’s clear that advertising on TikTok is an opportunity worth looking into. Are you ready to get engaging video ads shown to TikTok’s ever-expanding user base? Get in touch!