In this month’s episode, Jackie and Tim discuss the role of transparency in advertising for new drivers and retaining current ones. From using averages in pay and mileage instead of “best-case scenarios” to attract fresh talent to showing respect to current drivers, carriers have a large array of retention tools already available to them.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.