Building a Trucking Legacy with R.E. Garrison

In today’s episode of Attention Retention, Jackie McManus, CEO and founder of KJ Media, welcomes Shawn Nelson and Tracy Rushing from R.E. Garrison Trucking. Together, they discuss offering a career path as a way to attract and recruit drivers, the shift to using video content for recruitment, and what it means to build a legacy in trucking.

They also explore the role of drivers as a source for new driver referrals, different ways to recognize and reward top drivers through The Crown Driver Program, and various strategies to retain drivers, including partnerships and offering support.