Think of your truck driver recruiting plan as a roadmap. Your driver hire plan outlines the actions you must implement to market your product or service to potential customers and drivers. These actions are what will persuade customers to purchase your product or service and drivers to work for your company. Your “roadmap” is essential to being successful in today’s market, and it’s what will keep you on the path to achieving your marketing goals.
The Objectives of a Marketing Plan Are:
Enables you to evaluate internally to fully understand the impact and the results of past marketing decisions.
Allows you to look externally at your targeted market (i.e. CDL Drivers) and your competition.
Set clear and concise goals and provide direction for future marketing initiatives.
A Successful Marketing Plan Must Contain the Following:
Summary and Introduction: Quick overview of the main points of your plan. Synopsis of what you have done, what you plan to do, and how you plan to get there.
Marketing Objectives: Your marketing objectives should be based on understanding your strengths and weaknesses and should be linked to your overall business strategy.
Situation Analysis: Also known as SWOT analysis. SWOT, a summary of your strengths, weaknesses, opportunities and threats.
Target Market: Defining your target market is the most critical aspect of marketing. It allows you to decide where to commit resources and what kind of promotional method and message to use.
Strategies: The action steps that detail how the marketing variables or product, price, place and promotion are used to attain your objective and overall strategy.
Tracking and Evaluation: Plans and procedures for tracking each type of marketing activity you use. You can monitor the effectiveness of each marketing activity and use the results towards your overall program evaluation.
Building an efficient and effective truck driver recruiting strategy for customers and drivers is crucial in today’s market. Social media and marketing are about creating and sharing information within our industry. Whether your goal is to increase brand recognition, ignite your driver community, or increase website traffic through social sharing, we will customize a driver hire strategy that’s right for you. We can assist in developing content that is alluring for both your drivers and customers based on your specific industry within transportation.
With one of the most substantial driver and operator followings in the nation, you can rely on our team to deliver today’s most trusted transportation companies. We pride ourselves on building our customer’s brand, and we treat our customers as if we were their direct employee.
Contact KJ Media or call us at 800-620-9967 to discuss your requirements and how we can assist you in creating and implementing a robust truck driver recruiting strategy.