April 6, 2023
Cracking the Code: Winning Strategies for Digital Driver Recruiting & Retention
On this special episode of Attention Retention, Jackie hosts Cliff Jackson, KJ Media’s Director of Digital Media, to…
0 Comments1 Minute
April 3, 2023
Maximizing Your Workforce: The Importance of Cost Per Hire
By tracking cost per hire, companies can gain valuable insights into the efficiency and effectiveness of their…
0 Comments1 Minutes
March 31, 2023
Crafting an Employer Value Proposition (EVP) in 5 Steps
A great way to attract and retain talented drivers is by crafting an Employer Value Proposition. In this article, we'll…
0 Comments5 Minutes
March 30, 2023
6 Steps to a Holistic Truck Driver Recruiting Program
In this episode, Jackie discusses creating a holistic truck driver recruiting program that aligns with your company's…
0 Comments1 Minute
March 28, 2023
Mastering Driver Personas: 4 Tips for Successful Campaigns
In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for…
0 Comments1 Minute
March 27, 2023
5 Steps to Creating Driver Personas for Your Trucking Company
Today, Jackie is sharing five steps to creating driver personas for your trucking company. By leveraging existing…
0 Comments1 Minute
March 24, 2023
Optimizing Your Recruitment Message in Trucking & Logistics
In this episode, host Jackie McManus discusses how to optimize your recruitment message to attract the right talent. A…
0 Comments1 Minute
March 21, 2023
Creative Solutions for Recruitment and Retention
With a shortage of approximately 84,000 drivers and other hourly positions, the industry needs to adapt to the younger…
0 Comments1 Minute
March 20, 2023
Using Video Assets to Build a Strong and Reliable Workforce
Video assets can help trucking and logistics companies can showcase their work culture through effective branding and…
0 Comments1 Minute
March 17, 2023
Find More Qualified Candidate Leads: Passive vs. Active Candidates
In this episode of Attention Retention, Jackie discusses the importance of attracting more qualified candidates for…
0 Comments1 Minute