If you want to drive your business forward, it’s time to build a driver-centric program. Discover our 6 tips for creating driver-centric program.

Now that you’ve created multiple driver persona profiles, you can create targeted marketing campaigns to reach your ideal candidate. Not only do driver personas help you create more valuable content…

If you’re still building truck driver recruitment campaigns with generic messaging and blasting them to your entire database, you’re losing time and money. Marketing has entered an age of…

There are a million different approaches to driver recruiting, but they all boil down to a straightforward question. Are you hiring candidates or retaining talent? The statement may seem…

Process improvement is a higher priority than ever this time of the year. Today, we're reviewing 4 end-of-year recruiting tips for the trucking industry.

So, you’ve had a great conversation with a quality truck driver. Now what? As you follow up, you should know exactly what to say. Check out KJ Media's top 5 tips.