Marketing is never an open-ended endeavor, but how do you determine marketing success? The truth is that success can only be determined by each individual fleet. For some, it could be to fill one or…

Getting back to basics can help refresh your process and discover new insights, whether you’re just getting started marketing your trucking company or have been through the marketing mill a few dozen…

Marketing and driver recruiting go together like peanut butter and jelly. While they may stand on their own, they are inherently tied at the hip. For most trucking companies, marketing is the largest…

At times driver recruiting and marketing can seem like you are going through the motions. If your fleet gets caught in a cycle of wash, rinse, and repeat, it can be hard to get noticed by top-flight…

Candidate screening process can make or break a recruitment campaign. If you're struggling with your recruiting pipeline, know that you are not alone.

Over the past 10 years, the influx of technology into the driver recruiting space has been astronomical. A variety of tools, like an applicant tracking system (ATS), are now available to fleets that…