4 Tips for Leveraging Your Driver Persona Profiles in Your Campaign Strategy 

Now that you’ve created multiple driver persona profiles, you can create targeted marketing campaigns to reach your ideal candidate. Not only do driver personas help you create more valuable content for your consumer—they also help your ads get in front of the right people with the right message—resulting in quality leads over quantity. Sounds pretty great, right? If you’re ready to get started, these 4 tips will help you leverage driver personas in your campaign strategy. 

1. Identify the right platform. 

Depending on your prospective driver’s age, the social platforms they’re on may differ. Baby Boomers, now known as the oldest generation in the workforce, are primarily using Facebook as their social platform of choice. Facebook is also the platform of choice for Gen X. When it comes to engaging and connecting with Millenials and Gen Z, Instagram, SnapChat, and Tik Tok are the platforms you’ll find them on. 

2. Think ahead. 

No surprise here, but the younger generation prefers texts and emails to traditional means of communication. When looking at your target, you’ll want to establish your follow-up communications for each persona. It might be better to reach out via text versus a phone call, depending on the demographic. Honoring how your driver wants to communicate will lead to a better recruitment experience for everyone involved.  

3. Deliver personalized content. 

Each truck driver persona you’ve defined is in a different stage of their career with unique needs, wants, and challenges. With your personas defined, it’s easier to set strategic goals for your messaging. You’ll want to ask yourself “What’s the what?” Define their primary and secondary goals by looking at the challenges they may face. For example, if your prospective driver is a young dad and looking for more home time with their family, you can tailor your messaging to their unique needs and goals. Now that you’ve determined where they are in their journey, you can meet them where they are. 

4. Train your recruiters. 

Once you have your successful marketing campaign in place, you can train your recruitment team on driver personas and how to leverage them for more effective, relevant, and successful campaigns. By breaking out your search for quality drivers into personas, your team can focus their search and save time—leading to more drivers, less turnover, and reaching your ultimate goals. 

Now that you’ve grasped building out driver personas and integrating them into your marketing strategy, you’re well on your way to hiring more quality drivers for your fleet. At KJ Media, we have 15+ years of driver recruiting experience that can help build a successful recruitment team. Reach out today.