Google Ads vs Facebook Ads

With 95% of today’s drivers now owning a smartphone, Google…


Crafting an Employer Value Proposition (EVP) in 5 Steps

A great way to attract and retain talented drivers is by…


5 Reasons to Show a Roadmap for Career Growth to Potential Candidates

A roadmap for career growth helps candidates understand the…


5 Ways to Make Your Truck Driver Job Description More Engaging

It can be hard to find good truck drivers. A high quality…


Marketing Basics: Data’s Role In Marketing

Marketing is never an open-ended endeavor, but how do you…


Marketing Basics: General vs. Targeted Approaches

Getting back to basics can help refresh your process and…