Mastering Driver Personas: 4 Tips for Successful Campaigns

In this episode of the Attention Retention podcast, host…


5 Steps to Creating Driver Personas for Your Trucking Company

Today, Jackie is sharing five steps to creating driver…


Optimizing Your Recruitment Message in Trucking & Logistics

In this episode, host Jackie McManus discusses how to…


Creative Solutions for Recruitment and Retention

With a shortage of approximately 84,000 drivers and other…


Using Video Assets to Build a Strong and Reliable Workforce

Video assets can help trucking and logistics companies can…


Find More Qualified Candidate Leads: Passive vs. Active Candidates

In this episode of Attention Retention, Jackie discusses…


Building Candidate Trust on the First Phone Call: How To

How do you work towards developing trust with candidates…


How to Increase Driver Retention with Employer Value Propositions

Jackie discusses how crafting an EVP requires input from…


Revolutionizing Recruitment: Creating Career Paths for Your Employees

Today we're discussing the importance of creating clear…