Are sign-on bonuses just a “flash in the pan” when it comes to recruiting or do they serve as a solid recruiting strategy? Do extra incentive programs serve as a better fit for today’s drivers? Are good benefits like health insurance more effective than higher pay?
Jackie and Tim discuss all of these and more with drivers calling-in to share their experiences.
KJ Media is a marketing company specific to the transportation industry, priding ourselves on increasing driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.
To learn more about our marketing approach to truck driver recruitment and retention please contact us today!
Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.