In spite of the majority of people from various industries, spending much time on social media, several myths about social media in the transportation industry still exist. Let’s unpack some of these misconceptions:
1. It’s not possible to recruit truck drivers using social media
As it turns out, social media can be implemented as a key tool for driving jobs. Through call-to-action posts and social media advertising, companies can generate driver leads for a variety of driver openings, including jobs that require extra endorsements such as Hazmat or TWIC.
2. You need to post 24/7 to be successful
Due to the rapid nature of social media, it’s easy to see why the 24/7 myth has taken hold. Most businesses don’t have the resources to monitor social media 24/7. Test several of your regular posts during different times of the day – identify which two or three times of the day create the most engagement with your audience and concentrate on those times. Remember, every audience, and every platform can have their own timing for the best engagement, test for every new social media endeavor and retest regularly regarding truck drivers and their social media habits.
3. Social Media is about Your Business- Not Your Drivers
Some may think that social media posts should be all about your latest product, offering or sale when, in fact, the opposite is true. If your social media accounts only plug your business, truck drivers and potential customers will become bored and unfollow you. However, if you include a mix of relatable/ engaging posts about trucking and educational posts, such as safety or health tips, followers will not only keep you on their newsfeed but also like and share your content with their friends. A good starting point for content is usually 40% Engagement, 30% Educational, 30% CTA (calls to action) such as driving jobs advertising.
4. Truck drivers aren’t on social media
Research shows that “82% of online adults ages 18 to 29 use Facebook, along with 79% of those aged 30 to 49, 64% aged 50 to 64 and 48% 65 and older”. In the trucking industry alone, 95% of today’s truck drivers have smartphones, and 65% of drivers use their smartphones to apply to new driving jobs. No matter the age range of your drivers, chances are they’re online.
Are you looking to expand or begin your social media presence? Get in touch with KJ Media and see how your social media can generate new drivers!